Custom Postcards & Business Postcard Printing

Create custom postcards that put your message, brand, or promotion directly into customers’ hands. Imprint offers full-color personalized postcards for business marketing, direct mail, events, announcements, promotions, and more. Choose your postcard size, add your logo, artwork, photos, or message, and create a professional printed piece designed around your needs.

Whether you’re advertising a local business, promoting an upcoming sale, sending an invitation, or keeping your brand top of mind, custom postcards offer a simple and versatile way to communicate.

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Choose Your Custom Postcard Size

Imprint currently offers two popular postcard sizes:

4" × 6" Custom Postcards

The classic 4" × 6" postcard is a versatile option for business promotions, direct-mail campaigns, coupons, announcements, and customer communications. Its compact format provides enough room for branding and essential information while keeping your message easy to scan.

Best for: Local advertising, promotional mailers, coupons, appointment reminders, thank-you cards, and event announcements.

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5" × 7" Custom Postcards

Choose 5" × 7" postcards when your design needs additional room for photos, promotional details, event information, or larger branding elements. The expanded format makes them especially useful for invitations and visually driven marketing.

Best for: Event invitations, product promotions, real estate marketing, announcements, photography, and image-heavy designs.

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What Are Custom Postcards?

Custom postcards are printed cards personalized with your own text, logo, photos, graphics, branding, or promotional message. Businesses and organizations can use them as direct-mail pieces, handouts, invitations, promotional cards, reminders, or customer communications.

Unlike generic postcards, personalized postcards give you control over the message and design, making it easier to create printed materials that match your brand, campaign, or event.

Popular Ways to Use Personalized Postcards

Custom printed postcards can support a wide range of business, marketing, and personal needs.

Direct-Mail Marketing

Send postcards to customers or prospects to promote your business, introduce a service, announce an opening, or encourage a future purchase.

Sales and Special Offers

Highlight discounts, coupons, seasonal promotions, limited-time offers, or upcoming sales with an easy-to-distribute printed piece.

Event Invitations and Announcements

Create postcards for grand openings, conferences, community events, fundraisers, parties, weddings, graduations, and other occasions.

Real Estate Marketing

Use custom postcards to advertise listings, announce open houses, introduce agents, share recently sold properties, or stay connected with prospective clients.

Customer Thank-You Cards

Turn a postcard into a simple branded thank-you message following a purchase, appointment, event, or business interaction.

Appointment and Service Reminders

Postcards can also help businesses remind customers about appointments, renewals, upcoming services, or important dates.

Why Use Postcards for Business Marketing?

Postcards combine your branding, message, imagery, and call to action in one compact printed format.

They can be used to:

• Promote products, services, and special offers
• Reach local customers and prospects
• Announce events, openings, and important dates
• Distribute coupons or promotional codes
• Showcase photos, products, or properties
• Reinforce brand recognition
• Encourage recipients to visit a store or website
• Complement digital marketing campaigns

Because postcards can function as both mailed pieces and handouts, businesses can use the same format across multiple campaigns.

How to Choose the Right Postcard Size

Choosing between 4" × 6" and 5" × 7" postcards depends primarily on how much information and visual content your design needs.

For a simple promotion with one primary message and call to action, 4" × 6" is often sufficient. For designs featuring larger photos or more detailed information, consider the additional space provided by a 5" × 7" postcard.

How to Design an Effective Business Postcard

A good postcard should communicate its main message quickly.

Start With One Main Message

Decide what you want the recipient to understand or do. Avoid competing messages that make the postcard difficult to scan.

Make Your Branding Easy to Recognize

Include your business name, logo, brand colors, or other recognizable visual elements.

Use a Clear Headline

Lead with the most important benefit, announcement, promotion, or event information.

Include Essential Details

Add the information recipients need, such as your website, phone number, location, event date, promotional code, or offer details.

Finish With a Call to Action

Tell the recipient what to do next, such as:

• Visit our website
• Shop the sale
• Call today
• Book an appointment
• Visit our location
• RSVP today
• Use this promotional code

Who Uses Custom Postcards?

Custom postcard printing can work for organizations of many sizes and industries, including:

• Small businesses
• Restaurants and cafés
• Retail stores
• Real estate professionals
• Contractors and home-service businesses
• Schools and universities
• Nonprofit organizations
• Healthcare and professional offices
• Event organizers
• Clubs and community groups
• Marketing agencies
• E-commerce businesses

Individuals can also personalize postcards for invitations, announcements, thank-you notes, celebrations, and special events.

Frequently Asked Questions About Custom Postcards

What is a custom postcard?

A custom postcard is a printed card personalized with your own design, text, logo, images, or promotional message. It can be used for advertising, direct mail, invitations, announcements, reminders, and other communications.

What postcard sizes are available?

Imprint currently offers 4" × 6" and 5" × 7" custom postcards.

What is the best postcard size for marketing?

A 4" × 6" postcard is a practical choice for concise promotions, coupons, reminders, and direct-mail messages. A 5" × 7" postcard provides additional space when your marketing requires larger images, more information, or a more prominent design.

Can I put my business logo on postcards?

Yes. Custom postcards can be personalized with business branding such as logos, text, graphics, photos, and promotional messages according to the customization options available for the selected postcard.

What can businesses put on promotional postcards?

Common elements include a company logo, headline, product or service information, special offer, coupon code, contact information, website, event details, images, and a clear call to action.

What are business postcards used for?

Businesses use postcards for direct-mail advertising, local marketing, sales promotions, coupons, event announcements, real estate marketing, appointment reminders, thank-you messages, and customer communications.

Can postcards be used as invitations?

Yes. Personalized postcards can be used for business events, grand openings, parties, graduations, weddings, fundraisers, community events, and other invitations or announcements.

Are postcards useful for real estate marketing?

Yes. Real estate professionals can use postcards to advertise listings, announce open houses, introduce agents, highlight recently sold properties, and stay in contact with prospective buyers and sellers.

What should I include on a marketing postcard?

Include a clear headline, your main message or offer, recognizable branding, essential contact information, and a specific call to action. Keep the design focused so recipients can quickly understand the purpose of the postcard.

How do I make my postcard easier to read?

Use a short headline, concise copy, readable typography, strong visual hierarchy, and enough open space around important information. Put your most important message and call to action where they are easy to notice.

How quickly can custom postcards ship?

The current Imprint postcard listings indicate that both the 4" × 6" and 5" × 7" postcards can ship within two days. Production and delivery timing can depend on the product configuration and order, so check the selected product page for current timing before ordering.

How much do custom postcards cost?

Pricing depends on the postcard size, quantity, and selected options. Check the product listings above for current pricing and available configurations.

Create Custom Postcards for Your Next Campaign

Turn your logo, artwork, photos, promotion, or announcement into professionally printed postcards for your business, organization, or event. Compare available sizes, choose the format that fits your message, and personalize your postcards for your next marketing campaign or occasion.

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