It might not seem like it but designing and placing logos on custom t-shirts is as much a science as it is an art. This is because it is essential to ensure that the logo is prominent, appealing, and complements the overall design of the shirt. The right logo placement indeed makes all the difference between an efficiently branded t-shirt and a forgettable one. This takes careful planning and practice to pull off.
So, before you head off to the print shop to customize your next t-shirts, here’s a guide on how to make the most of your logo placements.
(You’re welcome!)
Centered
Placing the desired logo at the center of the t-shirt’s chest area is classic and widely used design method. And for good reason too! Above all else, this print location makes the logo something of a focal point, and ensures clear visibility. This placement works really well with a wide variety of logo designs – be they simple or complex, text-based or graphic-based.
From a practical standpoint, centered placement is universally flattering and suitable for all body types. It maintains symmetry and cohesion in the overall design of the t-shirt, thus creating a cohesive and professional look. More than this, the center chest placement of logos is fairly easy to align during the printing process. Which means you are assured of accuracy and consistency, no matter the printing method or volume.
This explains why this placement style is particularly popular for promotional or branded apparel.
Left Chest
If you’re shooting for a more subtle and professional look, the left chest logo placement might be the way to go. It’s no less impactful than the center placement, all while giving off a sense of sophistication to your custom t-shirts. Which is why it is more commonly associated with corporate apparel, team uniforms and personalized merchandise.
From a design perspective, the left chest placement indeed offers a balanced and harmonious aesthetic. It allows the logo to be prominently displayed without overpowering the entire shirt, thus making it more suited for simpler designs. The proximity to the heart adds a symbolic touch, conveying a sense of connection and loyalty between the wearer and the brand.
An additional benefit of placing the logo above the left chest is that it is a versatile style that works well with various garment styles. From polo shirts and button-downs, to crew neck t-shirts, this method can handle it all!
Full Front
The full front placement of logos on custom t-shirts is a bold and attention-grabbing option, to say the least. If you’re looking to make a statement with your brand logo design, this is the one to go with! More than anything else, it makes for full and clear visibility and impact. By covering the entire front of the t-shirt with the logo in this way makes for a statement piece. One that communicates your brand identity in an impactful manner.
Moreover, the full front placement offers ample space to showcase intricate or detailed logos or artwork. It is essentially a large canvas for creativity, allowing designers to experiment with various elements, colors, textures – anything that creates a visually stunning design. In all, the full front placement ensures that the design takes center stage. And you really cannot underestimate the kind of impact that can have on a viewer.
This logo design method is more commonly used for custom sports apparel, concerts, any events where brand visibility is key. Speaking of brand visibility, full front designs can indeed serve as effective marketing tools, turning wearers into walking billboards to promote your brand or products.
What more could you want out of your custom promo shirt?
Sleeve
The custom logo placement on the shoulder or bicep area is one of the more unique and stylish take the t-shirt design and logo placement. It is a great option for logo branding that doesn’t overpower the main design on the front or back of the shirt. The sleeve placement allows for subtle yet effective branding, which makes it a popular choice for those seeking a more understated look.
In many ways, the sleeve placement offers a creative opportunity to great visual detail to the t-shirt. Whether it’s a small logo, emblem or text, placing it on the sleeve makes for a design that can complement the main artwork on the front or back of the shirt. What’s more: if done right, the sleeve placement can indeed add balance the overall composition of the design.
It goes without saying that the sleeve placement is particularly well-suited for branding purposes, seeing as it provides ample visibility without being too intrusive. With this design, the wearer is able to showcase their allegiance to a brand or team in an understated yet no less impactful manner!
Back
Positioning the logo on the back of the t-shirt, either at the top center or across the upper back, is another effective way to make a statement. This placement- which could either be at the top center or across the upper back – is ideal for designs that need more space, or convey a message that complements the front design. Ultimately, the final print of the logo on the back of the shirt creates a focal point that captures attention as the wearer passes by. This is, of course, exactly what you want from a custom logo shirt.
Furthermore, the back placement offers ample space to showcase intricate or detailed logos, graphics or artwork. Additionally, the back placement can serve as a storytelling opportunity, allowing you incorporate elements or text that complements the front design. This can be particularly effective for event merchandise, team uniforms or promotional apparel where the goal is to engage the audience and leave a lasting impression!
Across the Shoulders
When done right, extending the logo across the shoulders of the t-shirt can create a bold and dynamic look. This is a placement that works well for designs that require a larger canvas or aim to emphasize a horizontal element. By extending the logo across the upper back or shoulders, you can ultimately craft a bold statement piece worthy of attention!
From a design perspective, the across-the-shoulders placement offers ample space to showcase intricate or detailed graphics or artwork. It is, in other words, a canvas for bold creativity, allowing designers to experiment with a wide range of colors, graphics, you name it. Moreover, the placement across the shoulders can serve as a cohesive element that ties the front and back of the shirt together. This can be particularly effective for promotional apparel or event merchandise where consistency and branding is everything.
Which is why it is commonly used for custom apparel for sports teams, festivals and other such events. Plus, the across-the-shoulders placement offers a sense of unity and camaraderie among wearers, as it allows for collective branding or messaging that can resonate with a larger audience.
In all, placing logos across the shoulders of custom t-shirts is a strategic and impactful way to showcase branding elements in a fresh and interesting way.
Bottom Hem
Yet another way to you custom t-shirt logos in a subtle yet effective way is to place them near the bottom hem. This is a placement design perfectly suitable for minimalist or fashion-forward designs. By positioning the logo near the bottom edge of the shirt, you ultimately add a unique detail that is sure to set the garment apart. In addition to this, placing the logo on the bottom hem allows for versatility in design, as it can be scaled to fit various t-shirt sizes without overpowering the overall composition.
The bottom hem placement is, of course, well-suited for branding purposes, as it is a fresh and interesting way to showcase logos without being too intrusive. This way the wearer can subtly express their allegiance to a brand or organization, making it a sophisticated choice for corporate apparel, fashion lines or promotional merchandise. Moreover, the bottom hem placement offers a timeless and versatile look that can be easily incorporated into various t-shirt styles and designs.
You really can’t go wrong with this one!
Placing the logo on a pocket, if the shirt has one, yet another effective way to incorporate branding on your custom t-shirt designs. It adds a touch of detail to the shirt while keeping the logo relatively small and unobtrusive. This is indeed ideal for brands or companies seeking a minimalist and understated aesthetic. Pocket logos are typically used for corporate apparel, team uniforms or casual wear, mostly because of its polished and professional appearance.
In a practical sense, pocket placement allows for easy customization while maintaining functionality. It is a small yet visible space to showcase logos or emblems, which makes it suitable for brands or organizations looking to promote their identity in a subtle manner.
In all, placing logos on the pocket of custom t-shirts is a simple yet effective way to incorporate branding elements into the design. It offers a polished and cohesive look while adding versatility and functionality. Be it for corporate branding, team identification or even just personal expression, the pocket print placement is always a nifty and stylish option for showcasing logos on custom apparel.
Where to Get Your Custom T-Shirts
Ultimately, the ideal placement of the logo depends on factors such as the design aesthetic, branding objectives and target audience preferences. In any case, a great print shop like Imprint has you covered on any t-shirt design placement you’re sure is right for you. With a wide range of printing methods too – from sublimation to screen printing, and what have you.
So, hop on to the website and get searching!