Anaheim, CA, hosts several major events throughout the year due to its proximity to Disneyland Resort and the Anaheim Convention Center. Here are five notable events along with promotional product suggestions and their marketing applications:
Disneyland Resort Events (e.g., Disneyland Half Marathon, Disneyland Food & Wine Festival)
- These events draw large crowds of Disney fans from all over the world.
- Promotional Products:
- Customized Mickey Mouse ears: These iconic headbands are popular souvenirs and can feature event-specific designs or logos, extending brand exposure long after the event ends.
- Branded water bottles: Given out or sold at the events, these bottles feature Disney characters or event logos and encourage hydration throughout the day.
- Event-themed pins: Disney pin trading is a popular activity among park guests, making event-themed pins highly sought after and effective marketing tools.
- Customized tote bags: Visitors can use these bags to carry their purchases and souvenirs, effectively turning them into walking advertisements as they explore the parks.
- Event-specific merchandise: T-shirts, hats, and other apparel featuring event logos or designs are sold at souvenir shops, providing attendees with wearable keepsakes that promote the event.
VidCon
- VidCon is an annual convention for online video creators, fans, and industry professionals.
- Promotional Products:
- Customized lanyards: Given to attendees, these lanyards hold event passes and prominently display the VidCon logo, serving as collectible souvenirs and extending brand exposure.
- Branded phone grips or pop sockets: Given out as freebies or sold at the convention, these accessories feature the VidCon logo and are practical for attendees to use while filming or taking selfies.
- Event-themed notebooks or journals: Distributed to attendees, these items provide a place for creators to jot down ideas and notes during panels and workshops, while also featuring the event's branding.
- Customized USB drives: Given out as promotional items, these drives can contain exclusive content or resources for attendees and prominently display the VidCon logo.
- Branded sunglasses: Offered as giveaways, these sunglasses protect attendees' eyes during outdoor activities while prominently displaying the VidCon logo, extending brand exposure beyond the event.
NAMM Show (National Association of Music Merchants)
- The NAMM Show is one of the largest trade shows for the music products industry, featuring exhibitors, product demonstrations, and live performances.
- Promotional Products:
- Customized guitar picks: Given out or sold at exhibitor booths, these picks feature the NAMM Show logo and are practical giveaways for musicians attending the event.
- Branded tote bags: Distributed to attendees, these bags provide a convenient way to carry promotional materials and product samples while prominently displaying the NAMM Show logo.
- Event-themed lanyards: Given to exhibitors and attendees, these lanyards hold badges and serve as collectible souvenirs, extending brand exposure throughout the event.
- Customized microfiber cleaning cloths: Practical giveaways for musicians and music enthusiasts, these cloths feature the NAMM Show logo and are ideal for cleaning instruments and equipment.
- Branded headphones or earbuds: Offered as giveaways or prizes, these items allow attendees to enjoy music demonstrations and performances while promoting the event's branding.
WonderCon
- WonderCon is an annual comic book, science fiction, and film convention held by Comic-Con International.
- Promotional Products:
- Customized event badges: Given to attendees, these badges feature the WonderCon logo and serve as collectible souvenirs, extending brand exposure throughout the convention.
- Branded tote bags: Distributed to attendees, these bags provide a convenient way to carry purchases and promotional materials while prominently displaying the WonderCon logo.
- Event-themed buttons or pins: Offered as freebies or sold at the convention, these items allow attendees to show their support for their favorite franchises and promote the event's branding.
- Customized posters or prints: Sold at exhibitor booths or offered as prizes, these items feature artwork from popular comics, films, and TV shows, serving as collectible souvenirs that promote the event.
- Branded smartphone cases: Offered as giveaways or sold at the convention, these cases feature designs inspired by popular franchises and prominently display the WonderCon logo.
BlizzCon
- BlizzCon is an annual gaming convention held by Blizzard Entertainment, featuring announcements, panels, tournaments, and cosplay contests.
- Promotional Products:
- Customized event badges: Given to attendees, these badges feature the BlizzCon logo and serve as collectible souvenirs, extending brand exposure throughout the convention.
- Branded gaming mouse pads: Offered as giveaways or sold at the convention, these pads feature designs inspired by Blizzard games and prominently display the BlizzCon logo.
- Event-themed lanyards: Given to attendees, these lanyards hold badges and serve as collectible souvenirs, extending brand exposure throughout the event.
- Customized keycaps for mechanical keyboards: Offered as giveaways or sold at the convention, these keycaps feature designs inspired by Blizzard games and prominently display the BlizzCon logo.
- Branded apparel: T-shirts, hoodies, and hats featuring artwork from Blizzard games are sold at the convention, providing attendees with wearable souvenirs that promote the event.
These promotional products not only enhance the attendee experience at each event but also serve as effective marketing tools, extending brand exposure and fostering community engagement and support.
