Spokane, WA, hosts several notable events throughout the year that attract locals and visitors alike. Here are five top events along with promotional product suggestions and their marketing applications:
Spokane Hoopfest
- Hoopfest is the largest 3-on-3 basketball tournament in the world, drawing thousands of players and spectators to downtown Spokane.
- Promotional Products:
- Customized basketballs: Given out or sold at the event, these basketballs feature the Hoopfest logo and are used during games, serving as prominent branding tools.
- Branded sports bottles: Offered as giveaways, these bottles encourage hydration during the tournament while prominently displaying the Hoopfest logo.
- Event-themed t-shirts: Sold at the event or given as prizes, these shirts feature designs inspired by basketball culture and serve as wearable souvenirs that promote Hoopfest.
- Customized drawstring backpacks: Given out to participants, these backpacks provide a convenient way to carry gear and serve as walking advertisements for Hoopfest.
- Branded wristbands or sweatbands: Offered as freebies, these items can feature the Hoopfest logo and are worn by players during games, spreading brand awareness throughout the tournament.
Spokane Lilac Festival
- The Lilac Festival is an annual celebration of community pride, featuring a parade, royalty coronation, and various events throughout the city.
- Promotional Products:
- Customized parade banners: Displayed along the parade route, these banners feature the Lilac Festival logo and promote event sponsors and participating organizations.
- Branded pins or buttons: Distributed to parade attendees, these items serve as collectible souvenirs and spread awareness of the Lilac Festival throughout the community.
- Event-themed magnets: Given out as freebies, these magnets can feature artwork or designs inspired by the Lilac Festival and serve as reminders of the event.
- Customized tote bags: Distributed to festival attendees, these bags provide a convenient way to carry purchases and promotional materials while prominently displaying the Lilac Festival logo.
- Branded seed packets: Offered as giveaways, these packets contain lilac seeds and serve as symbolic souvenirs that promote the festival's theme of community growth and beauty.
Spokane County Interstate Fair
- The Spokane County Interstate Fair is an annual event featuring carnival rides, live entertainment, agricultural exhibits, and food vendors.
- Promotional Products:
- Customized fair tickets: Given out or sold at the entrance, these tickets prominently display the fair's logo and are used for admission to rides and attractions.
- Branded sunscreen or lip balm: Offered as giveaways, these items provide practical protection from the sun while prominently displaying the fair's logo.
- Event-themed hats or visors: Sold at the fair or given as prizes, these items provide shade from the sun and serve as wearable souvenirs that promote the event.
- Customized plush toys: Offered as prizes or sold at vendor booths, these toys feature fair-themed designs and serve as souvenirs for children attending the event.
- Branded reusable food containers: Offered for sale or as giveaways, these containers feature the fair's logo and encourage eco-friendly dining practices while promoting the event.
Spokane Lilac Bloomsday Run
- Bloomsday is an annual running event held on the first Sunday of May, featuring a 12-kilometer (7.46-mile) race through downtown Spokane.
- Promotional Products:
- Customized race bibs: Given to participants, these bibs feature the Bloomsday logo and serve as collectible souvenirs that promote the event.
- Branded performance shirts: Distributed to registered runners, these shirts feature the Bloomsday logo and are worn during the race, serving as walking advertisements for the event.
- Event-themed water bottles: Given out as freebies or sold at the event, these bottles encourage hydration during the race while prominently displaying the Bloomsday logo.
- Customized medals or finisher's pins: Given to finishers, these items serve as tangible reminders of participants' achievements and promote the event's branding.
- Branded drawstring backpacks: Given out to participants, these backpacks provide a convenient way to carry gear and serve as walking advertisements for Bloomsday.
Spokane Lilac Torchlight Military Parade
- The Torchlight Military Parade is one of the largest Armed Forces Day parades in the nation, featuring military units, bands, and patriotic displays.
- Promotional Products:
- Customized parade banners: Displayed along the parade route, these banners feature the Lilac Festival logo and promote event sponsors and participating organizations.
- Branded American flags: Distributed to parade attendees, these flags promote patriotism and serve as souvenirs of the event.
- Event-themed glow sticks or LED bracelets: Given out as freebies, these items add to the spectacle of the evening parade and prominently display the Lilac Festival logo.
- Customized sunglasses: Offered as giveaways or sold at the parade, these sunglasses protect attendees' eyes from the evening sun and serve as wearable souvenirs that promote the event.
- Branded foam light sticks or wands: Distributed to parade attendees, these items add to the festive atmosphere of the event and serve as souvenirs that promote the Lilac Festival.
These promotional products not only enhance the attendee experience at each event but also serve as effective marketing tools, extending brand exposure and fostering community engagement and support.
